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The Heel
Series.

Our signature line of heel decals built for modern football boots. Your flag, number or symbol — locked in every game.

Shop the collection

The idea behind it

Why the heel?

Most people see you from behind: walking into the tunnel, lining up for kick-off, jogging back after a goal. That's why we chose the heel. It's the one spot that shows up in photos, clips and highlight reels without you thinking about it — the perfect place to tell your story without touching the rest of the boot.

Add a flag for your roots, a number that feels like you or an icon that says who you are. Every step, every walk-away shot, every replay from behind makes it visible.

The technology

Cleat-Bond™
Technology

Every Heel Series decal is built on our Cleat-Bond™ adhesive system, engineered specifically for modern football boots.

Textured 3D finish that feels grippy to the touch and stands out in real life and on camera.
Match-tested to handle rain, mud and turf so you don't have to baby your boots.
Designed to be safe on today's cleat materials, avoiding harsh glues or heat that could damage the surface.

You focus on the game. Cleat-Bond™ keeps your heel story in place.

What's included

What's in
the series

The Heel Series is organized around the stories players actually want to show:

Flags to represent your country or heritage
Numbers that feel like yours, from academy squad to pro dreams
Icons and symbols that speak to your style, faith or mindset

Pick a flag, a number or an icon, then choose the sport and colorway that matches your boots. Explore all Heel Series designs in our Shop by Sport collection.

Explore Heel Series designs